Karthigeyan S

Offline Advertising & Brand Activation | India | voliature.com

• Built Voliature around the intersection of local advertiser demand and concentrated consumer audiences, initially targeting businesses seeking geographically relevant offline visibility.
• Conducted market research, competitive analysis and customer segmentation across 50+ prospective businesses, identifying the strongest initial advertiser profiles.
• Built the initial GTM motion through targeted prospecting, generating 20+ qualified business conversations around event-based and physical advertising opportunities.
• Developed a low-friction entry offer designed to reduce initial advertiser commitment while creating an expansion path toward larger branding and sponsorship engagements.
• Analysed pricing, campaign economics and customer response across 8+ campaign proposals, using market evidence to refine campaign formats, pricing and distribution partnerships.
• Owned ICP definition, GTM, customer acquisition, pricing strategy, partnerships and campaign execution.

AI Agent Evaluation & Reliability

• Building an AI-agent evaluation platform addressing the infrastructure gap between rapid agent development and reliable pre-production validation.
• Conducted market mapping and competitive research across 30+ AI-agent products and evaluation workflows, identifying recurring gaps in reliability testing and deployment confidence.
• Designed evaluation frameworks covering instruction adherence, task completion, response quality, edge cases and failure modes, translating qualitative agent behaviour into measurable test outcomes.
• Built an initial library of 150+ structured evaluation scenarios to test agent behaviour across common production failure modes.
• Compared customer pain points and workflow frequency across 15+ potential use cases to prioritise the evaluation workflows with the strongest commercial potential.
• Modelled the product around three measurable outcomes: reduced manual QA effort, faster failure detection and increased confidence before production deployment.

Consumer Advertising & Distribution | India

• Bootstrapped Aura with approximately ₹10K initial capital, creating a two-sided model where consumers received drinking water free of charge while advertisers funded distribution through paid brand placements.
• Analysed local market segments and customer geography across 3 initial target areas, identifying businesses whose customer catchments overlapped with planned bottle distribution.
• Built the initial advertiser pipeline through direct outreach and customer discovery, securing 12+ local advertiser conversations to validate willingness to pay and refine the GTM proposition.
• Modelled bottle-level unit economics and contribution margin, targeting approximately ₹3 contribution per bottle after production and distribution costs.
• Evaluated campaign economics across 10+ advertiser discussions, using customer geography, demand and distribution density to determine whether the model could support repeatable local advertising.
• Compared segment-level demand and commercial potential before developing the proposition toward larger regional advertisers seeking broader physical visibility.
• Owned market research, ICP definition, GTM, pricing, supplier coordination, distribution and commercial validation.